Discovering Primitivo, Negroamaro and the soul of Salento

The wines of Salento tell a story of sun, earth and ancient traditions. Primitivo and Negroamaro are the iconic grape varieties of this land, capable of producing intense, full-bodied wines with strong personalities. Visiting the wineries in Salento means not only discovering the production techniques, but also meeting passionate winemakers and tasting wines that express the identity of the region.

Wine tours between vineyards and olive groves

Salento’s wineries open their doors to visitors offering guided tastings, vineyard tours and sensory experiences in stunning countryside settings. From small family-run cellars to large estates with centuries of history, each stop is a journey through flavours and landscapes. Many tours include tastings of PDO oils and local products, making the experience even more complete and authentic.

The most famous wine routes in Salento

Among the most fascinating wine areas is the territory of Manduria, homeland of Primitivo, with renowned wineries and prestigious DOC labels. Lecce and its hinterland, with their Negroamaro vines, offer routes that combine art, architecture and wine culture. In addition to the countryside, some wineries are located in historic farms or masserie, combining rural hospitality and wine excellence.

How to organise a wine experience in Salento

To plan a wine tour in Salento, you can consult the Wine Tourism Movement of Puglia, which lists wineries open to visits and events such as “Cantine Aperte”. It is advisable to book in advance, especially in high season, to enjoy a personalised and relaxed experience among vineyards and cellars.